The OU Mobile website was created as part of a larger branding project. This website is aimed at making any visitor feel welcome, to provide a service that meets and exceeds the traditional makeup buying process in store by using facial recognition technology to analyse personal skin needs and by allowing access to anyone who might otherwise not be able to buy make up on the high street. 
The website makes it super easy to subscribe and engage with OU's products at the same time as promoting the brand's values.

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